New gallery located at 19 South Audley Street will complement the existing London location at 23 Savile Row. Photo: Sim Canetty-Clarke

Announcing our new flagship London gallery

9 December 2021

In landmark Grade II* listed Mayfair building from 19th century

We are pleased to share the news that the gallery will create a flagship space in the heart of Mayfair, complementing our existing Savile Row location. This new home for art and artists will occupy the lower floors of the Goode Building, an important historic Grade II* listed icon of Victorian architecture designed by Ernest George and Peto architects between 1875 and 1876. Over the course of its 30-year history, Hauser & Wirth has transformed numerous architectural landmarks into outstanding destinations to experience art in Zurich, Somerset, Los Angeles, New York, and, most recently, Menorca.

At 19 South Audley Street, we will create a 15,000 square foot gallery. Over the next two years, the building will undergo an architectural conversion by long-standing collaborator of the gallery, Luis Laplace in collaboration with London-based Timothy Hatton Architects. The building was originally conceived to display the fine china and glassware of Thomas Goode and Company. Many of the distinctive architectural and interior details that give the space its special character will be preserved, including double-height vaulted rooms with clearstory sky-lights and intricate cornices. The façade of the building will retain the existing red brick elevations, including the continuous windows running around a ground floor colonnade. Environmental sustainability is an integral element of the architects’ brief, and the project will incorporate measures to minimise the operational carbon of the building.

‘We want to breathe new life into the beautiful spaces of this ‘time capsule’ of a building, which will be a setting to experience art in the context of history, a place to connect the dots between past and present.’—Iwan Wirth

‘Our vision for this new flagship gallery in Mayfair is to create an outstanding and unique home for our artists and our team, and a vibrant cultural destination in the heart of London.’ says Iwan Wirth. ‘We want to breathe new life into the beautiful spaces of this ‘time capsule’ of a building, which will be a setting to experience art in the context of history, a place to connect the dots between past and present. In the two decades since we opened our first gallery in London, the city’s art scene has flourished. We are proud to belong to an extraordinarily vibrant creative community and continue to be as inspired by the city as we are by our artists, many of whom live here or have exhibited here with us over the years.’

We opened our first permanent London gallery in 2003, in a historic, listed building designed by Sir Edwin Lutyens in 1922 on Piccadilly where it presented major installations by Paul McCarthy, Pipilotti Rist, Jason Rhoades, and Phyllida Barlow. The planned new space continues the gallery’s longstanding commitment to supporting the cultural and architectural heritage of the communities where it is active. Other Hauser & Wirth projects have also involved the reuse of such historically significant sites including a former brewery complex in Zurich and a flour mill in Los Angeles. Luis Laplace designed the award-winning conversions of the listed 18th century farm in Southwest England, that is home to Hauser & Wirth Somerset, and the 18th century naval hospital, the site of Hauser & Wirth Menorca.