Hauser & Wirth New York, Wooster Street. Image: Inca Architecture PLLC. Courtesy Hauser & Wirth

Our New Gallery Location in Soho’s Historic Cast Iron District to Open this Fall in New York

23 May 2023

Exhibition space to be joined by Artfarm’s first East Coast project planned to open nearby in 2024  

Looking ahead to fall 2023, we will open a new exhibition space at 134 Wooster Street just north of Prince Street, in the heart of the Soho-Historic Cast Iron District. Occupying one of the last remaining single-story, early 20th-century industrial buildings in a neighborhood famous worldwide for its concentration of magnificent 19th-century cast iron façade architecture and distinctive bluestone cobbled streets, our new Soho location will be a site for important exhibitions, artists’ projects and public programs.

Concurrently, the award-winning independent hospitality group Artfarm, founded by Iwan and Manuela Wirth, has announced plans for a stand-alone restaurant and bar to be located at 130 Prince Street, diagonally across Wooster Street from the new gallery. Planned to open in 2024, the project reflects Artfarm’s mission to bring together food, culture and community, and will be shaped by a commitment to regenerative agriculture and exceptional local purveyors, and an atmosphere replete with exceptional art. Within the USA, Artfarm currently operates Manuela, an award-winning, art-filled eatery and community gathering spot that opened in late 2016 in Hauser & Wirth’s Downtown Los Angeles gallery complex.

Both initiatives—the new gallery space and the restaurant—draw inspiration from Soho’s past as a unique place of cultural production, artistic breakthroughs and milestone exhibitions, an area whose character was shaped by pioneering creatives.

Iwan Wirth, President, Hauser & Wirth said, ‘Since we decided to open our first space in New York three decades ago in an apartment on Franklin Street, a short walk from Soho, the city has been a vital energy centre for our gallery and is home to so many of our artists who belong to a truly outstanding art community. Manuela, Marc and I are delighted that this new space will bring the opportunity to do more of what we love: present exhibitions of our artists in a context that has such a storied cultural history. We look forward to welcoming our first visitors when we open the doors later this year.’

Marc Payot, President, Hauser & Wirth said, ‘We’re thrilled to be expanding our New York presence to Soho, a district where the vibrant ‘artists colony’ spirit of the past still thrives among new generations of creatives across different disciplines—from art and architecture, to design and publishing—who now call the area home. Our purpose in Soho is to create a platform for major curated exhibitions with a different rhythm, a site for stand-alone landmark shows that remain on view for longer durations, supported by great programming. In this sense, the configuration of our new gallery space on Wooster and the Artfarm restaurant just a few steps away on Prince Street will echo the character of our Downtown Arts District in Los Angeles as a destination that rewards a more leisurely pace and enriches the experience of looking and learning.’

Our new Soho site will expand the gallery’s Manhattan footprint to span three neighborhoods—the Upper East Side, West Chelsea and Soho—and continue its longstanding practice of embracing the architectural heritage of the communities where it works.