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02 Dec 2020

‘Hauser & Wirth At Home’: Augmented Reality technology brings our Art Basel Miami highlights to you

Developed by ArtLab, our digital innovation team, the new AR tool will allow users to ‘place’ artworks from our online booth directly into their own homes, or wherever they see fit.

In a time when so many are unable to travel to see exhibitions or visit fairs in person, the AR feature brings art to you, allowing users to experiment and ‘place’ select artworks either inside their own homes, or wherever they’d like to see the works situated. Below, we’ve outlined a few simple steps for how you can use this technology yourself, alongside some examples from friends of the gallery.

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AR Installation view: Rita Ackermann’s ‘Mama, Bon Jour Monsieur Bernard’ (2020), submitted by Piet Oudolf

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AR Installation view: David Smith’s ‘Lunar Arcs on One Leg’ (1956 –1962)

The works included are Rita Ackermann’s ‘Mama, Bon Jour Monsieur Bernard’ (2020), Ed Clark’s ‘Untitled’ (2009), Philip Guston‘s ‘Untitled’, 1973, Matthew Day Jackson’s ‘Ghost Bouquet V’ (2020), David Smith’s ‘Lunar Arcs on One Leg’ (1956 –1962), and Jack Whitten’s ‘Feedback Loops, II (The Curse of Ivan Meštrović)’ (2013). They will all be freely available to experience in AR for the duration of the fair.

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Matthew Day Jackson’s ‘Ghost Bouquet V’ (2020)

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Scan QR code to view in Augmented Reality

To activate the Augmented Reality tool:

  • Open any of the above links on your mobile device.
  • Click ‘Place in your home’ in upper right corner to activate AR.
  • Point your camera at perpendicular angles, such as the intersection of a wall and floor, or wall and wall, in a well-lit room.
  • Once the artwork is activated, you can drag to move (even as you move the camera!) and pinch to resize.
  • Note: Augmented reality technology is best experienced by first ensuring that your mobile device software is up to date.

To record:

  • A white circle will appear at the bottom of the screen, which functions as the camera button
  • Tap the button once to take a photo
  • Hold the button down to take a video
  • Anything captured or recorded will automatically save to your phone’s camera roll.

Art Basel Miami Beach runs from 2 – 6 December, 2020. Our presentation will be on view across both artbasel.com and vip-hauserwirth.com.